Friendly Roads

Georgia‟s unsafe roads are one of the most urgent public health problems facing the country. Last year alone, 605 people were killed in traffic accidents, with an additional 7734 persons injured. Traffic accidents are a top five cause of death in Georgia and they are the leading cause of death among youth aged 5 to 29. In order to combat this leading cause of death and disability and make Georgia‟s roads safer for all road  users,  the Partnership  for  Road  Safety and Elva Community    Engagement are  implementing an innovative citizen engagement project titled "Friendly Roads", with the support of the East West Management Institute and USAID. The project allows citizens throughout all regions of Georgia to report hazardous traffic infrastructure and traffic accidents in their neighborhood using SMS and a website. On the website  all these citizen reports are shown on an interactive map together with official data on traffic accidents, to create the first publicly accessible overview of traffic hazards in Georgia. The project will encourage safe driving behavior and will allow citizens to easily report and spot the most dangerous traffic infrastructure (the so-called “black spots”) in their neighborhood and commuting routes.  In the near future, the second stage, such as installing the traffic signs, will  start.The process is supported by  the  Tbilisi City  Hall,  Ministry  of  Regional Government  and  Infrastructure of Georgia. For the project “Friendly Roads”, the video commercial is prepared, which is shown on the leading national and regional TV channels, such as Rustavi 2, Imedi, 1st Channel, Tabula, Maestro, Adjara TV, Trialeti, Odishi, and 2nd TV. The radio ad is also prepared and is aired on the following radio channels: FM Abkhazia, Radio Jako, Auto Radio, Radio Utsnobi, Radio Odishi, Radio Adjara, and Radio Hereti. The project is implemented with the support of with the support of the East West Management Institute and USAID, BP Georgia, EASST.

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